Are You Capable of Being H2H?
This resurfaced blog post from 2011 has been given a fresh coat of paint!
Books have been written and blogs have been posted about the difference between “B2B” & “B2C.”
B2B = Business-to-Business
B2C = Business-to-Consumer
To me it all boils down to an even simpler concept:
H2H = Human-to-Human
I switched to a different vendor for the creation of rhinestone tank tops for the StarQuest Dance Boutique once even though their product cost was higher than my previous vendor because the Human-to-Human relationship was more powerful with the new vendor. I will save money in time, shipping, and mistakes simply because the human on the other end of the phone understands my personal needs as a buyer.
Whenever I need to purchase a shiny new domain name for my next venture I go to GoDaddy.com because Bob Parsons is a business genius. He offers a product that is low in price with the best customer relations in the market. The people on the phone treat me like I am their best friend, and because of this, I tell my best friends to shop there.
My Amazon Prime subscription has become one of my “best friends.” A human had to design the infrastructure and create the reliability of the Amazon user interface. When I log on, it knows my history and what I may be looking for next. No it is not true H2H, but H2H was clearly a consideration in the programming. Rock on, Jeff!
When I lived in Inwood, I used to go to G’s Coffee Shop for chicken tacos at lunch. Not only were they tasty and conveniently located, but their staff also knew me & my quirks, such as me liking my taco shell extra crispy.
It’s About Being Human
People! It’s about being Human. Whether I am on a computer, on a phone, or in front of your punim, I want certainty in what I am getting, I want my needs to be understood, and I want to enjoy life. All three elements require a Human or two somewhere in the equation.
“Authentic human interactions become impossible when you lose yourself in a role”
– Echart Tolle
As a species, over the past 2 centuries we have conquered industrialism, technology, and information. Somewhere along the lines we lost a few of the human elements. The human part is the next step to packaging up our last 200+ years of work.
In our new Thank You Economy age, those who don’t include H2H will survive just as long as those trying to last without H2O.
Being Human with The Legacy Of You, OR Bringing Human Elements to The Legacy of You,
POST BLOG WORKSHOP
- Where can you immediately bring in more H2H in your professional life?
- Put your answer in the comments section below!