Books have been written and blogs have been posted about the difference of “B2B VS B2C” …
Go ahead.. Google it…
B2C = Business-to-Consumer
B2B = Business-to-Business
To me it all boil down to an even simpler concept:
H2H = Human-to-Human
I recently switched to a different vendor to create rhinestone tank tops for the StarQuest Dance Boutique. The switch occurred because the Human-2-Human relationship was more powerful with the new vendor, despite the fact that their product was a higher price. I will save money in time, shipping, and mistakes, because the human on the other end understands my personal needs as a buyer.
When I need to purchase a new shiny domain name for my next venture I go to GoDaddy.com. I go to GoDaddy.com because Bob Parsons is a business genius. He offered a product that is low in price with the best customer relations in the market. I know without a doubt that if I have a domain need, I can call up the GoDaddy.com geeks and they stay on the phone with me until I am happy! The people on the phone treat me like I am their best friends, and because of this, I tell my best friends to shop there.
Yes, I order on Amazon often because they have a fantastic price, but I also go straight to Amazon as my “go to cart” because I know it was designed to be simple. A human had to design the infrastructure and a human had to create the reliability of the service. When I log on, it knows my history and what I may be looking for next. No it is not true H2H, but H2H was clearly a consideration in the programming.
I go to the corner deli for my chicken tacos at lunch. Not only are they tasty and conveniently located, but their staff knows me, my quirks, and that I like my taco shell extra crispy…
People! It’s about being Human. Whether I am on a computer, on a phone, or in front of your punim, I want certainty in what I am getting, I want my needs be understood, and I want to enjoy life. All three elements require a Human or two somewhere in the equation.
As a species, over the past 2 centuries we have conquered industrialism, technology, and information. Somewhere along the lines we lost a few of the human elements. The human part is the next step to packaging together our last 200+ years of work.
In our new Thank You Economy age, Those who don’t include the H2H will survive just as long as those trying to last without H2O.