On my trip to the Zoo in NJ I passed the van in the picture above.
This group narrowed down their target market pretty darn well:
2) Christian Inmates
3) Athletic Christen Inmates
When you can narrow down what you do and who you do it for in one sentence as clearly as this organization did, you know your target. I don’t know the back-story to this group, but I put you a bet they don’t waste much energy in the wrong markets.
Do you know who you are trying to get your message to?