Do Your Company Members Want to Be Measured?

Setting clear goals doesn’t mean micro-managing your team. Detailed expectations will guide the way while allowing your company the room to add their own nuances.
You may say to a group sales representative, “It is your job to sell groups of 10 or more. Now go!”. If this is the expectation set to your group sales representative, he may sell two groups of 10 in one week and think he did a fantastic job; meanwhile you are starting to pull your hair out.
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